Business related Essay Example for Free

Business related Essay 1. Define Marketing. What is marketing process as set out in your text book. Explain the various elements of marketing process. ( LO1; Assessment Criteria 1.1) 2. Select an organization of your choice, identify the marketing orientation it focuses on and evaluate the benefits and costs of the marketing orientation for the selected organization ( LO1; Assessment Criteria 1.2) 3. The Dunkin’ Donut Case: ( LO1; Assessment Criteria 1.2) For more than 50 years, Dunkin’ Donuts has offered customers throughout the United States, and around the world, a consistent experience – the same donuts, the same coffee, the same store dà ©cor – each time a customer drops in. Although the chain now offers iced coffee, breakfast sandwiches, smoothies, gourmet cookies, and Dunkin’ Dawgs in addition to the old standbys, devoted customers argue that it’s the coffee that sets Dunkin’ Donut apart. To keepcustomers coming back, the chain still relies on the recipe that founder Bill Rosenberg crafted more than 50 years ago. The company is so concerned about offering a consistent, high-quality cup of coffee that managers in Dunkin’ Donut’s â€Å"Tree-to-Cup† program monitor the progress of its coffee beans from the farm to the restaurant. The result? Dunkin Donuts sells more cups of coffee than any other retailer in the United States – 30 cups a second, nearly one billion cups each year. Building on that success, the company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015. What marketing orientation does Dunkin Donut follow here and why? Give reasons and justification Learning Outcome/s achieved in the assignment: By completing this assignment successfully, the student will achieve the following learning outcome:Learning Outcome LO1 Understand the concept and process of marketing Assessment Criteria 1.1 explain the various elements of the marketing process 1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation Grading Criteria PASS The student will be awarded a PASS grade if he/she achieves all assessment criteria MERIT: The student will be awarded a Merit grade if he/she The learners evidence shows for : M1 Identify and apply strategies to find appropriate solutions †¢ effective judgements have been made †¢ complex problems with more than one variable have been explored †¢ an effective approach to study and research has been applied DISTINCTION: The student will be awarded a Distinction grade if he/she The learners evidence shows for: †¢ conclusions have been arrived at through synthesis of ideas and have been justified D1 Use critical reflection to evaluate own work †¢ the validity of results has been evaluated using and justify valid conclusions defined criteria †¢ self-criticism of approach has taken place †¢ realistic improvements have been proposed against defined characteristics for success

security trader :: essays research papers

The financial occupation of a security trader is a highly rigorous and pressure filled position. A security trader must constantly be aware of the current market position, as well as be able to predict in the near future what the market will do, based both on past outcomes and personal predictions. A position as a security trader is likely to be highly dictated by one’s own self-motivation. Yearly income is based on commission, and being able to get new clients as well as retain old ones is based purely on the performance of the broker. If the broker can not provide a monetary gain for his client, then it puts more pressure on both the broker and the client, which could strain the relationship. Entry level individuals may find long hours and commission to be cumbersome out of the college environment but can eventually lead to be the keys to success within the field. Advancement within a firm also is based on the broker’s work ethic, as it is solely up to the broker to decide how far he wishes to advance within the securities exchange market. Andrew Charbonneau Finance 323: Investments Prof Kish A security sales and trading agent is a financial occupation that I would hope to pursue upon graduation. Being a trader is something that has always been of interest to me, as it seems as though the fast pace and constant changes within the market would be a challenging yet rewarding job. The exchange of securities is an aspect of finance is under constant technological advancement, as computers have revolutionized the way that traders can trade bonds and stocks. Once there was only floor trading, but now thanks to the benefit of computers, desk traders have become a growing and more prominent part of securities exchange. The internet has also allowed for the globalization of world marketplaces, and is another reason for this growing financial division. Aside from globalization, the internet has allowed for more online trading firms to open, expanding the need for traders. Generally speaking there are two kinds of traders: floor traders and desk traders. Floor traders is the occupation of one who physically runs around the trading floor like the New York Stock Exchange looking for buyers and sellers for their tickets. The floor broker will receive the order electronically when on the floor, and then will try to find the best price for the security that they are buying or selling.

Sun Also Rises vs. Hills Like White Elephants

Alcoholic Vail ?In many Hemingway novels and short stories, excessive drinking generally plays a major role in the relationships between the characters. This is very apparent in â€Å"Hills Like White Elephants† and The Sun Also Rises. The alcohol provides a gateway for the for the characters to forget about their personal problems, as well as, act out against their problems and short comings. ?In â€Å"Hills Like White Elephants,† both the girl and the American man drink alcoholic beverages all throughout their conversation to avoid each others’ company, as well as the problems that are occurring within their relationship.They begin drinking the largest beers available the moment they arrive at the train station. It’s almost as if they begin drinking to consume their free time with anything else that is available other than discussion. The girl, Jig, strikes up small talk mentioning how the hills resemble the shapes of white elephants. In the same breath she asks to order more drinks â€Å"Anis del Toro†¦Could we try it? † (Hills 211). She does this to presumably put off the inevitable oncoming conversation about the unborn child she was carrying.The reader can infer from the back and forth conversation that they are speaking of pregnancy. The use of â€Å"white elephants† in the description of the hills is used to describe a valuable but burdensome possession which its owner can not get rid of but whose cost is not proportionate to its worth or usefulness, in this case referring to a child abortion. This idiom can set the background for the awkward conversation. The couple drinks primarily to avoid thinking or conversing about the pregnancy; however this leads the reader to believe that much deeper problems must exist in their relationship.The baby is only a small tip of the iceberg. Jig, implies this when she states that she and the man never do anything together as a couple except try various new drinks, almost as if the both of them are constantly trying to invent new ways to avoid each other. At the end of their frank conversation both Jig and the American man are drinking alone â€Å" He walked through the barroom where people waiting for the train were drinking. He drank an Anis at the bar. † (Hills 214).The girl sits at the table alone and the man sits at the bar continuing to drink, suggesting that the two will eventually break their relationship, leading them to go their separate ways. ?In The Sun Also Rises, nearly all of the characters are alcoholics. No-matter their location, they are drinking, and in most case, in excess. Their drinking often provides them with a route to escape their reality. Their drunkenness allows all of the characters in the novel to endure lives that are extremely lacking in purpose and personal affection.As with Jig and the American in â€Å"Hills Like White Elephants†, Jake and Brett continually drink and talk about what their lives could be together, although that dream never materializes. In the novel, Hemingway attempts to portray the downsides to excessive binge drinking. During the novel, the frequent use of alcohol tends to bring out the worst behavior in some of the characters, in particular Mike Campbell (SAR 97). Mike is constantly drunk and has a terrible temper with violent outbreaks, which most commonly occur during his frequent bouts of drunkenness â€Å"I’m rather drunk, I think Ill stay rather drunk.This is all awfully amusing, but it’s not too pleasant for me. It’s not too pleasant for me. † (SAR 133). This shows that Mike is perfectly away of his abuse of alcohol and its effects on him, but he consciously chooses to continue the habit. Hemingway also subtly makes a connection that the frequent drunkenness worsens the constant emotional turmoil that Jack and his friends encounter. Following the Brett-Romero-Cohn love drama the only thing Jake has to fall back on is alcohol. This time however, even the booze wouldn’t help dull his feelings.Jake clearly needed something to cure his problems rather than search for something to cover them up, â€Å"Id believe anything. Including nightmares’,’Whats the matter? Feel low? ’,’Low as hell. † (SAR 147). The constant intoxication allows the characters to put off their problems and allow them to fester instead of confronting them, much like Jig and the American man in â€Å"Hills Like White Elephants†. ?In both the short story and the novel, it is very apparent that the abuse of alcohol plays a detrimental role in the development of the characters.They use and abuse this substance to run away from the problems that they desperately do not want to face. They use alcohol as a distraction as well as a source of entertainment to mask their problems. The use of alcohol in both stories generally leads to negative consequences for all parties involved.Works Cited Hemingwa y, Ernest. â€Å"Hills Like White Elephants. † The Complete Short Stories of Ernest Hemingway. New York: Scribner's, 1987. N. pag. Print. Bloom, Harold. Ernest Hemingway's The Sun Also Rises. New York: Chelsea House, 1996. Web.

Analysis of Poem “The Friend” by Marge Piercy - Free Essay Example

Sample details Pages: 2 Words: 670 Downloads: 10 Date added: 2019/02/20 Category Literature Essay Level High school Tags: Poetry Analysis Essay Did you like this example? In the poem â€Å"The Friend† by Marge Piercy, the speaker expresses the most common scenario when people seek acceptance and affection from others even though they may not want to have any type of affiliation by their a yearning. The poem seems to represent conversations between friends; the tone of this poem is serious and cold, reflecting on love which starts when the two character ask informal questions. My friend and I have a discussion at the dinner table. He jokes with me as he used to in our childhood. We ask informal questions and he teases me about my body; that is a painful thing he says to me. I can accept all his requests, and the last thing I confess to him is that I love him. His answer is that he is willing to be loved and accept it from me. Again, he continues the conversation by teasing me about my body. Don’t waste time! Our writers will create an original "Analysis of Poem â€Å"The Friend† by Marge Piercy" essay for you Create order The speaker of this poem seems to have a feminine voice because the main point of this poem deals with the most common scene that women at that time had to suffer, striving for other’s acceptance. The author creates a persona to be the voice of this poem to reflect woman’s suffering; because Piercy is the woman who works as an associate in the Women’s Institute for Freedom of the Press to connect the woman with the society community based on media in 1977 (Wikipedia). The reader of â€Å"The Friend† is for women all over the world, especially the wife or girlfriend in the love relationships. Through the poem, they can understand about the sacifying in love and the desire to make the other’s happiness. The first stanza starts with one person telling for his friend to â€Å"cut off your hands†, he pokes fun at her body. The tone in this requirement is cold and blunt. Moreover, the next requirement he asks her is to â€Å"burn your body./ It is not clean and smells like sex† (Piercy 8-9); such lines paint the picture in the reader’s mind of how the man in the poem views the woman who is dirty and covered with impurities. He says hurtful statements to his friend to get her to leave him alone; however, it doesn’t work, and she only says yes. In spite of the joking, the last thing the two friends talk about is loving. His friend confesses to him â€Å"I love you†; he only says â€Å"That’s very nice.† (Piercy 11-12). He doesn’t say that he loves her back; he asks again about her hands. The woman in this poem is desires to be loved and accepted by her lover, and it makes the man think that his lover will do anything that he requires of her. The presence in this poem is the action of the author. In the meeting, the man is present at the table with his friend, but his mind is not present in the conversation. That means his friend’s love is not present in his heart. Sometimes, he just starts their communication by joking at her body because he doesnt care about what his friend thinking; this is also a reflection of his mind in that he wants her to leave him alone. The man in the poem aims to make her weak and make his presence dominant in the relationship. In my experience, this type of relationship looks like unrequited love more than friendship because real friends don’t behave in a painful manner or play harmful pranks and they remind their beloved friend that they appreciate to be their friends. Moreover, I believe that these two people sitting at the table have very different feelings for one another. It seems as if the man doesn’t care about the woman and is exploiting her emotions to get her to do what he wants. However, the woman in this poem wants to be loved and she is willing to do anything for her love.